Wow, what fun project this was. I was able to work with Melissa pretty much from conception to printed piece on this one. Melissa's ideas for her spring lookbook were: to focus on the green flowering, growing and alive aspects of spring, to incorporate vintage hand drawn floral prints that she owns into the design and photography, to have stylized flat lay shots to highlight products in her shop, to have the photoshoot at a local greenhouse, to focus on unique garments and fresh bright prints that are presently in her collection, and to highlight some local creative entrepreneurs as her models.
I was able to create all of the flat lay product photos for this publication, and I digitally edited all of the photos which contain the both the model and the vintage floral prints. After the photoshoot was completed, I then developed all of the layout design which combined all of these gorgeous elements into one gorgeous & cohesive piece!